Flashfood Welcomes Tyler Simmons as VP of Revenue to Drive North American Expansion

Toronto, ON - April 10, 2025 – Flashfood, the app for affordable groceries, today announced the appointment of Tyler Simmons to lead the company’s expansion across North America.

With over 15 years of experience leading sales and go-to-market teams both domestically and internationally, Simmons brings a wealth of expertise from the intersection of food, technology, and sustainability. In his new role, Simmons will spearhead Flashfood’s efforts to grow its footprint in grocery stores across North America and further position the company as the go-to solution for grocers seeking to drive revenue, attract new shoppers, and reduce waste.

“The US grocery market is seeing unprecedented levels of economic uncertainty,” said Nicholas Bertram, CEO of Flashfood. “Their costs are going up, yet they’ll face pressure to improve their margins and deliver affordability to their shoppers. This challenge makes the value proposition of Flashfood stronger than it has ever been and we are thrilled to welcome a sales professional that can rise to the occasion. Tyler’s experience and proven success make him the ideal leader to help us accelerate our growth in the midst of today’s complex market and support our grocers.”

Prior to joining Flashfood, Simmons was head of US enterprise sales for Too Good To Go, working with some of their largest food-service partners. Before that he led business development and managed excess product distribution at Bowery Farming.

Beyond the food sector, Simmons served for over five years at Foursquare, where he led US advertising partnerships before relocating to Singapore as Managing Director for the Asia-Pacific region. There, he introduced Foursquare’s enterprise solutions to leading tech firms across Asia and Oceania.

“The mission of Flashfood is a huge part of why I joined the organization,” said Simmons. “But as I look at the opportunity for the business today, what strikes me is both sides of our marketplace urgently need a lifeline. Our shoppers need more affordable, fresh food and our retail partners need a path to drive additional revenue and keep shoppers coming into their stores. As a sales professional, this type of problem solving is exciting to me. We’ve got a lot of opportunity on the table and I’m optimistic for the year ahead.”

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at up to 50% off. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 130 million pounds of food from landfills while saving its shoppers more than $330 million on their groceries. Flashfood is a remote-first company currently partnered with more than 2,300 stores across North America. For more information, please visit www.flashfood.com.

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